Instead of asking what an idea does for a person, ask what that person does for the idea.
In The Selfish Gene, Richard Dawkins introduces the meme as a mental equivalent to the physical gene. Some ideas survive and reproduce while others die out in a struggle for existence.
Gnostics and Shakers believed that birth is trapping a pure soul in a corrupt body, so they avoided sex. They also believed that their shining pure example would inspire others, so they did not evangelize. As a result no one is a Gnostic or a Shaker anymore. The memes are dead -- they failed to survive and reproduce.
Mormons and Catholics believe in marrying early and having as many children as possible. Both groups also have a strong emphasis on evangelizing. As a result, there are lots of Mormons and Catholics in the world. The memes are thriving -- they succeeded in surving and reproducing in the minds of new believers.
Imagine two groups of people. One group doesn't really care what people believe. The other group has a strong commitment to make other people believe the same thing. Certainly within a few generations the stronger meme will outnumber the weaker meme.
This doesn't mean that Mormons and Catholics are right and that Gnostics and Shakers are wrong anymore than dandilions are right and grass is wrong. Instead, it means that one set of memes spreads more aggressively than the other.
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